Perfectly Pearl in Oregon Bride

Perfectly Pearl in Oregon Bride

The Perfectly Pearl Modern Bridal Event will be advertised in the upcoming issue of Oregon Bride Magazine. Our ad is a real coup, because we maximized our resources and minimized our cost. By coordinating the ad creation process between Studio Olivine (logo and ad layout), Powers Oregon (Photo), Ken Aaron Photography (photoshop work) and myself (ad copy), we were able to produce a stellar ad through volunteer effort. By utilizing our resources–tapping the time, energy and talents of these volunteers–we’ve increased the value of our event without additional cost. Best of all, and perhaps most importantly, the businesses involved in the event are building connections and creating community by tackling event-related projects together.

I think it’s possible to add value and reduce the cost of any event if you simply maximize your resources. In my opinion, maximizing resources is the most valuable (and overlooked!) skill that you can develop for your marketing, advertising and public relations toolbox.

Download the Perfectly Pearl Ad

Advertisements

November 17, 2007. 97209, advertising, events, marketing, pearl district, public relations. 1 comment.

Changing Room Magazine

There’s a new magazine that will catch the interest of local boutique owners and fashion designers. It’s called Changing Room Magazine and its focus is on the fashion industry of the northwest. The goal is to educate, connect and increase the competitive edge of local boutiques and designers.

Changing Room launches January 2008.

November 14, 2007. 97209, magazine. Leave a comment.

Explore the Pearl Magazine

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Read the latest issue

November 10, 2007. 97209, magazine, pearl district, published work, writing. Leave a comment.

The Power of PR

Getting unpaid publicity is a nice trick to have in your arsenal. How do you do it? If you have noteworthy ideas and great writing skills, you can “pitch” or propose your stories to local media. Otherwise, you can work with a public relations professional to pitch stories on your behalf.

For example, I recently pitched not only a story, but an entire issue to the Oregonian on behalf of wedding-related businesses in the Pearl District. Although the Pearl District has an active business association with a paid marketing professional at the helm, they failed to recognize this growing market segment and its potential to increase business traffic in the neighborhood. As a result of my pitch, the January/February issue of Explore the Pearl Magazine will be a dedicated wedding issue and these neighborhood businesses will benefit at no additional expense.

If you’re interested in pitching stories about your business, I’m happy to assist you.

November 10, 2007. 97209, pearl district, pitching stories, public relations, writing. Leave a comment.

email newsletters

There is an interesting post on email marketing over at Portland Small Business Blog. It features an interview with Jo Carter, owner of Physical Element in the Pearl District.

Carter touts the overall effectiveness of email versus direct mail marketing. She puts out a monthly email newsletter and notes an immediate surge in sales after an email campaign. In this month’s enewsletter, Carter introduces her new arrival of winter coats and has already sold three as a result. Definitely a great return on a $50 investment!

If you’re interested in learning more about email marketing, please contact me. Whether you need more information on how to create an effective email marketing strategy or simply need a ghostwriter, I’m happy to assist you.

November 7, 2007. 97209, email marketing, email newsletters, pearl district. Leave a comment.

Nov/Dec issue of Neighborhood Notes Newsletter

The November/December issue of our newsletter has been distributed in the Pearl District residential buildings. It’s only our second issue, but it has improved nicely from the first issue in September. The great thing about a neighborhood newsletter is that as the participation grows, so does the quality of content.

In this particular newsletter–for those of you who aren’t familiar with it–we partner with the residential buildings in the Pearl. We don’t simply buy a bulk mail permit and ship it out to every mailbox. Instead, we meet with the Board of Directors of each Pearl homeowners association and ask them to endorse distribution of our newsletter in their building. In addition, we offer each board the opportunity to create an insert to the newsletter that contains news about their building. Basically, it’s a mini-newsletter. They supply the content (by a certain deadline) and we format it. Our advertising partners make it possible for us to publish the newsletter at no cost to our readers. Should homeowners associations, apartments or businesses choose to print copies, they do it at their own expense.

If you have comments about the newsletter–your likes or dislikes–please comment below. We’d love to get your feedback.

Download the Newsletter

November 6, 2007. 97209, newsletters, pearl district, published work, writing. 1 comment.

It’s definitely a trick, not a treat!

The scariest thing about this Halloween is the number of things on my to do list. Yikes! I’m finishing up the November/December issue of the Neighborhood Notes Newsletter, November Sitka Newsletter and the November Neighborhood Notes eNewsletter. If that wasn’t enough–and really, who’s counting–I have a grant application due tomorrow.

In addition, there are several blogs to maintain and this morning we have a Perfectly Pearl meeting and tonight we’re sponsoring a family friendly Halloween event in the Pearl.

Getting everything finished will definitely be a treat. 🙂

October 31, 2007. events, pearl district, writing. Leave a comment.

Perfectly Pearl Launches

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At long last, we’ve launched the Perfectly Pearl Blog.

October 29, 2007. 97209, blogs, events, marketing, Uncategorized, writing. Leave a comment.

Weditorial

I just heard that Explore the Pearl Magazine is going to publish a January/February wedding issue. If you remember, I pitched not only a story, but an entire wedding themed issue to the Oregonian and then in turn to this special section, ETP. It’s very exciting to have a pitch realized into something tangible.

It will be very interesting to attend the meeting and hear the board discuss how to create the issue. I’ve not written what I like to call “weditorial,” but I’m looking forward to doing something new.

Stay tuned.

October 24, 2007. pearl district, pitching stories, writing. Leave a comment.

Perfectly Pearl

A while ago, I posted about a big pitch to the Oregonian. While I can’t disclose everything, I can tell you that Pearl District retailers are creating a modern bridal event to support the district’s emerging role as resource and destination for weddings. The event is called Perfectly Pearl and it will be held on March 1 in Ecotrust.

My pitch to the Oregonian was specifically tailored to an issue of Explore the Pearl Magazine. The editorial board of ETP is considering the idea and I’ll soon learn whether or not the pitch is a go. I’ve never written wedding editorial, but I’m really excited to promote our neighborhood in such a wonderful capacity.

Crafting the event has been a really great experience. It’s a very grassroots effort that has blossomed with the generosity of our growing list of participants. I can’t wait to share more about this! Stay tuned.

October 19, 2007. Tags: , , , . events, pearl district. Leave a comment.

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