May/June 2008 Neighborhood Notes Newsletter

We just got the May/June 2008 issue of the Neighborhood Notes Newsletter back from the printer. Although there are a few tweaks that I will make to future issues, I have to admit that I’m really happy with this effort. My design friends will tell you, I’ve come a loooooooong way with my layout and design skills. In fact, several of them have even said that our newsletter actually looks really good. Lets hear it for progress!

Actually, I have to say that I’ve learned a lot since publishing our first newsletter in September. Perhaps that’s an understatement. Add a case of Red Bull to that. Publishing a newsletter just isn’t as simple as it sounds.

What are your biggest challenges in publishing your business, neighborhood or organization newsletter?


April 29, 2008. 97209, newsletters, pearl district, published work, writing. Leave a comment.

PR Tips | The Spotlight Is Not By Chance

Changing Room Magazine Launches

Here’s a copy of my recent PR article published in the Winter 2008 issue of Changing Room Magazine. Enjoy!

download the article

March 30, 2008. 97209, public relations, published work, writing. 1 comment.

Changing Room Magazine Launches!

Changing Room Magazine Launches

The business of fashion has a new face. Say hello to Changing Room Magazine, a regional magazine that focuses on the business side of fashion retailing. It’s about time, right?

I’m really proud to be a contributor to this magazine (“Top 10 PR Tricks”) and look forward to reading the entire issue.

Read more about the magazine and launch party at Ultra.

February 4, 2008. favorite things, magazine, public relations, published work, Uncategorized, writing. Leave a comment.

The Changing Room Magazine Launch Party

From the editor of Changing Room Magazine…

Traum Publishing will soon celebrate the launch of a new publication called The Changing Room Magazine that meets the demands of small and medium sized boutiques, designers and vendors who are underserved in today’s fashion marketplace with insight into succeeding in today’s boutique

On February 1, 2008 at 8 PM, boutique owners, employees, fashion designers, vendors and fashion enthusiasts will gather at The Cleaners at the Ace Hotel in downtown Portland to celebrate our Winter 2008 Launch Issue. The event will highlight designers and boutiques featured in the premiere issue including fashion previews from designers Rachel Mara and Liza Rietz, as well as Portland boutique Le Train Bleu, all accompanied by music, wine and Hors d’oeuvres.

I’m really excited about this event and the launch of the new magazine.  Not only do I have an article in the magazine, I’m also really proud to be associated with this effort to better this facet of our small business community.

January 24, 2008. 97209, events, magazine, published work, writing. Leave a comment.

Explore the Pearl Magazine

Read the latest issue

November 10, 2007. 97209, magazine, pearl district, published work, writing. Leave a comment.

The Power of PR

Getting unpaid publicity is a nice trick to have in your arsenal. How do you do it? If you have noteworthy ideas and great writing skills, you can “pitch” or propose your stories to local media. Otherwise, you can work with a public relations professional to pitch stories on your behalf.

For example, I recently pitched not only a story, but an entire issue to the Oregonian on behalf of wedding-related businesses in the Pearl District. Although the Pearl District has an active business association with a paid marketing professional at the helm, they failed to recognize this growing market segment and its potential to increase business traffic in the neighborhood. As a result of my pitch, the January/February issue of Explore the Pearl Magazine will be a dedicated wedding issue and these neighborhood businesses will benefit at no additional expense.

If you’re interested in pitching stories about your business, I’m happy to assist you.

November 10, 2007. 97209, pearl district, pitching stories, public relations, writing. Leave a comment.

Nov/Dec issue of Neighborhood Notes Newsletter

The November/December issue of our newsletter has been distributed in the Pearl District residential buildings. It’s only our second issue, but it has improved nicely from the first issue in September. The great thing about a neighborhood newsletter is that as the participation grows, so does the quality of content.

In this particular newsletter–for those of you who aren’t familiar with it–we partner with the residential buildings in the Pearl. We don’t simply buy a bulk mail permit and ship it out to every mailbox. Instead, we meet with the Board of Directors of each Pearl homeowners association and ask them to endorse distribution of our newsletter in their building. In addition, we offer each board the opportunity to create an insert to the newsletter that contains news about their building. Basically, it’s a mini-newsletter. They supply the content (by a certain deadline) and we format it. Our advertising partners make it possible for us to publish the newsletter at no cost to our readers. Should homeowners associations, apartments or businesses choose to print copies, they do it at their own expense.

If you have comments about the newsletter–your likes or dislikes–please comment below. We’d love to get your feedback.

Download the Newsletter

November 6, 2007. 97209, newsletters, pearl district, published work, writing. 1 comment.

It’s definitely a trick, not a treat!

The scariest thing about this Halloween is the number of things on my to do list. Yikes! I’m finishing up the November/December issue of the Neighborhood Notes Newsletter, November Sitka Newsletter and the November Neighborhood Notes eNewsletter. If that wasn’t enough–and really, who’s counting–I have a grant application due tomorrow.

In addition, there are several blogs to maintain and this morning we have a Perfectly Pearl meeting and tonight we’re sponsoring a family friendly Halloween event in the Pearl.

Getting everything finished will definitely be a treat. 🙂

October 31, 2007. events, pearl district, writing. Leave a comment.

Perfectly Pearl Launches


At long last, we’ve launched the Perfectly Pearl Blog.

October 29, 2007. 97209, blogs, events, marketing, Uncategorized, writing. Leave a comment.


I just heard that Explore the Pearl Magazine is going to publish a January/February wedding issue. If you remember, I pitched not only a story, but an entire wedding themed issue to the Oregonian and then in turn to this special section, ETP. It’s very exciting to have a pitch realized into something tangible.

It will be very interesting to attend the meeting and hear the board discuss how to create the issue. I’ve not written what I like to call “weditorial,” but I’m looking forward to doing something new.

Stay tuned.

October 24, 2007. pearl district, pitching stories, writing. Leave a comment.

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