Changing Room Magazine Launches!

Changing Room Magazine Launches

The business of fashion has a new face. Say hello to Changing Room Magazine, a regional magazine that focuses on the business side of fashion retailing. It’s about time, right?

I’m really proud to be a contributor to this magazine (“Top 10 PR Tricks”) and look forward to reading the entire issue.

Read more about the magazine and launch party at Ultra.


February 4, 2008. favorite things, magazine, public relations, published work, Uncategorized, writing. Leave a comment.

Explore the Pearl Magazine Wedding Issue

Explore the Pearl Magazine Wedding Issue

Pick up your copy of the new Wedding Issue of Explore the Pearl Magazine . If it’s not in your mailbox, you can download a copy at the Oregonian website.

I’m particularly proud of this issue because it was the direct result of a pitch I made to the Pearl District Business Association and the Oregonian on behalf of wedding-related businesses in the neighborhood who want to highlight the Pearl as the destination to plan and host weddings.

Although it took a little time and effort to make this issue a reality, I think it was well worth it to support such a large group of local businesses.

January 14, 2008. 97209, favorite things, magazine, pearl district, pitching stories, public relations, published work, Uncategorized. Leave a comment.


Under construction

I’ve gotten several inquiries lately asking what services I provide. My “Services” page is under construction, but I expect it to be up next week.

Stay Tuned.

December 5, 2007. Uncategorized. Leave a comment.

The Value of Site Metrics

If there’s one thing that I recommend to small business owners, it’s measuring your website metrics (statistics). Site Metrics can tell you a lot about your visitors and also give you some indication of how visitors are finding your site. (and much, much more!)

It’s always helpful to know what information a visitor is seeking when they encounter your website. By utilizing your Site Metrics, you can determine what parts of your site are being visited the most. If you have a blog—something else that I highly recommend—you’ll be able to see which blog posts get the most traffic. This is important because it lets you know what information your customer finds valuable!

Best of all, if you are paying for online advertising, you can easily assess if you are getting your money’s worth. In some instances, it’s much more cost-effective to trade links with complementary businesses (free!) rather than pay for online advertising. All sites are not created equal! Just because a company touts their website as a great resource for your company doesn’t ensure traffic to your website.

Here’s a fine example from personal experience. I recently joined an association for $600 per year. One of the “benefits” to my business is a directory listing (with blurb) on their website and a spot on their map (a pull-out in a local magazine). Sounds impressive, but my site metrics have revealed less than stellar results. My business averages one hit per month from these “benefits”! I have traded links with local businesses (free!) and fed my blog into web directories (free!) that garner me anywhere from 10-500 hits per month. Next year, this information will help me assess whether or not I’ll renew my $600 membership. In all fairness, the website and map are only two of many listed “benefits” so this may not be a dealbreaker. Time will tell.

If you’re wondering how to access your site metrics, it’s really very simple. It’s nothing you should have to buy. If you have a website already, ask your web guru about getting reports or (better yet) ask for access to to your site metrics and for a tutorial. If by some chance your blog or website doesn’t offer web metrics, you can download a free web tracking system. I recommend using Sitemeter, even if you have access to your web metrics. Sitemeter offers an almost addictive feature that tells you who is on your site in real time and what your visitor is viewing.

No matter how you do it, it’s worth your time to check your web metrics regularly. Best of all, it’s free. I think that makes it a no brainer.

December 5, 2007. 97209, advertising, marketing, partners, pearl district, Uncategorized. 2 comments.

Perfectly Pearl Launches


At long last, we’ve launched the Perfectly Pearl Blog.

October 29, 2007. 97209, blogs, events, marketing, Uncategorized, writing. Leave a comment.

Neighborhood Notes

At some point along the way, our blog (Neighborhood Notes) grew from a labor of love into a business. After so many years without a proper business identity or even cheap do-it-ourself business cards, we finally hired a designer to help us out. Actually, we hired a graphic designer AND a web designer. Yep, there is a lot of work ahead, but in the end I know it’ll be worth it.

October 18, 2007. Tags: , . pearl district, Uncategorized. Leave a comment.

Don’t mind the dust

This blog is still under construction! I’ll add more to each section as time permits. Meanwhile, if you need assistance with a writing project, please feel free to contact me and I’ll let you know if I can help or direct you to someone who can.


September 19, 2007. Uncategorized. Leave a comment.


I have an interesting lunch date today. I’m being introduced to someone who received a grant to write a book about a topic near and dear to my heart. As I’m not sure of the legalities of mentioning who the author is and what he is writing about, I’m keeping mum.

While this author is writing a book on this particular topic, my interest is in podcasting interviews of subjects interviewed on the same topic. A mutual friend is introducing us and there is great hope that we can collaborate and assist each other on our projects.

We’ll see how it goes… stay tuned!

September 18, 2007. interviews, pearl district, podcasts, Uncategorized. Leave a comment.


I just submitted an article for inclusion in The Current, the South Waterfront’s (SWF) newsletter. If you’re still calling it “SoWa” or even “So What”–here’s the memo–cease and desist. All of the cool kids are calling it SWF these days.

I wasn’t cool until this past Friday. 😉

September 17, 2007. published work, Uncategorized. Leave a comment.