May/June 2008 Neighborhood Notes Newsletter

We just got the May/June 2008 issue of the Neighborhood Notes Newsletter back from the printer. Although there are a few tweaks that I will make to future issues, I have to admit that I’m really happy with this effort. My design friends will tell you, I’ve come a loooooooong way with my layout and design skills. In fact, several of them have even said that our newsletter actually looks really good. Lets hear it for progress!

Actually, I have to say that I’ve learned a lot since publishing our first newsletter in September. Perhaps that’s an understatement. Add a case of Red Bull to that. Publishing a newsletter just isn’t as simple as it sounds.

What are your biggest challenges in publishing your business, neighborhood or organization newsletter?


April 29, 2008. 97209, newsletters, pearl district, published work, writing. Leave a comment.

PR Tips | The Spotlight Is Not By Chance

Changing Room Magazine Launches

Here’s a copy of my recent PR article published in the Winter 2008 issue of Changing Room Magazine. Enjoy!

download the article

March 30, 2008. 97209, public relations, published work, writing. 1 comment.

Changing Room Magazine Launches!

Changing Room Magazine Launches

The business of fashion has a new face. Say hello to Changing Room Magazine, a regional magazine that focuses on the business side of fashion retailing. It’s about time, right?

I’m really proud to be a contributor to this magazine (“Top 10 PR Tricks”) and look forward to reading the entire issue.

Read more about the magazine and launch party at Ultra.

February 4, 2008. favorite things, magazine, public relations, published work, Uncategorized, writing. Leave a comment.

The Changing Room Magazine Launch Party

From the editor of Changing Room Magazine…

Traum Publishing will soon celebrate the launch of a new publication called The Changing Room Magazine that meets the demands of small and medium sized boutiques, designers and vendors who are underserved in today’s fashion marketplace with insight into succeeding in today’s boutique

On February 1, 2008 at 8 PM, boutique owners, employees, fashion designers, vendors and fashion enthusiasts will gather at The Cleaners at the Ace Hotel in downtown Portland to celebrate our Winter 2008 Launch Issue. The event will highlight designers and boutiques featured in the premiere issue including fashion previews from designers Rachel Mara and Liza Rietz, as well as Portland boutique Le Train Bleu, all accompanied by music, wine and Hors d’oeuvres.

I’m really excited about this event and the launch of the new magazine.  Not only do I have an article in the magazine, I’m also really proud to be associated with this effort to better this facet of our small business community.

January 24, 2008. 97209, events, magazine, published work, writing. Leave a comment.

Explore the Pearl Magazine Wedding Issue

Explore the Pearl Magazine Wedding Issue

Pick up your copy of the new Wedding Issue of Explore the Pearl Magazine . If it’s not in your mailbox, you can download a copy at the Oregonian website.

I’m particularly proud of this issue because it was the direct result of a pitch I made to the Pearl District Business Association and the Oregonian on behalf of wedding-related businesses in the neighborhood who want to highlight the Pearl as the destination to plan and host weddings.

Although it took a little time and effort to make this issue a reality, I think it was well worth it to support such a large group of local businesses.

January 14, 2008. 97209, favorite things, magazine, pearl district, pitching stories, public relations, published work, Uncategorized. Leave a comment.

Explore the Pearl Magazine

Read the latest issue

November 10, 2007. 97209, magazine, pearl district, published work, writing. Leave a comment.

Nov/Dec issue of Neighborhood Notes Newsletter

The November/December issue of our newsletter has been distributed in the Pearl District residential buildings. It’s only our second issue, but it has improved nicely from the first issue in September. The great thing about a neighborhood newsletter is that as the participation grows, so does the quality of content.

In this particular newsletter–for those of you who aren’t familiar with it–we partner with the residential buildings in the Pearl. We don’t simply buy a bulk mail permit and ship it out to every mailbox. Instead, we meet with the Board of Directors of each Pearl homeowners association and ask them to endorse distribution of our newsletter in their building. In addition, we offer each board the opportunity to create an insert to the newsletter that contains news about their building. Basically, it’s a mini-newsletter. They supply the content (by a certain deadline) and we format it. Our advertising partners make it possible for us to publish the newsletter at no cost to our readers. Should homeowners associations, apartments or businesses choose to print copies, they do it at their own expense.

If you have comments about the newsletter–your likes or dislikes–please comment below. We’d love to get your feedback.

Download the Newsletter

November 6, 2007. 97209, newsletters, pearl district, published work, writing. 1 comment.


I just submitted an article for inclusion in The Current, the South Waterfront’s (SWF) newsletter. If you’re still calling it “SoWa” or even “So What”–here’s the memo–cease and desist. All of the cool kids are calling it SWF these days.

I wasn’t cool until this past Friday. 😉

September 17, 2007. published work, Uncategorized. Leave a comment.

ETP | After Thoughts

I had two articles published in the September/October issue of Explore the Pearl Magazine. It’s always interesting to see how the edited version turns out. For those of you who haven’t submitted an article to a magazine, it is generally edited to fit a required size, embody the publication’s message and correct any spelling or grammar issues.

My first article is found on pages 6 & 7 (“New in the Pearl”) and my descriptions of new businesses were really shortened from my original submission. I used to take such edits very personally, but I’ve learned–especially with my recent foray into editing for the Neighborhood Notes newsletter–that such edits are a necessary evil because of space constraints.

The second article (“Sharing Hope” on pages 42, 43 and 44) was edited to include tie ins to the Komen Foundation and Race for the Cure. These changes reflect the relationship and goals of the Oregonian with respect to the Pearl District Business Association.

I’m happy with the edited versions, but I’m even more thrilled with my growth and ability to learn from the edits rather than fear them.

September 17, 2007. pearl district, published work. Leave a comment.

Ready, set… blog!

ETP Sept/Oct

Read it here.

September 15, 2007. pearl district, published work. Leave a comment.