PR Tips | The Spotlight Is Not By Chance

Changing Room Magazine Launches

Here’s a copy of my recent PR article published in the Winter 2008 issue of Changing Room Magazine. Enjoy!

download the article

March 30, 2008. 97209, public relations, published work, writing. 1 comment.

Changing Room Magazine Launches!

Changing Room Magazine Launches

The business of fashion has a new face. Say hello to Changing Room Magazine, a regional magazine that focuses on the business side of fashion retailing. It’s about time, right?

I’m really proud to be a contributor to this magazine (“Top 10 PR Tricks”) and look forward to reading the entire issue.

Read more about the magazine and launch party at Ultra.

February 4, 2008. favorite things, magazine, public relations, published work, Uncategorized, writing. Leave a comment.

Explore the Pearl Magazine Wedding Issue

Explore the Pearl Magazine Wedding Issue

Pick up your copy of the new Wedding Issue of Explore the Pearl Magazine . If it’s not in your mailbox, you can download a copy at the Oregonian website.

I’m particularly proud of this issue because it was the direct result of a pitch I made to the Pearl District Business Association and the Oregonian on behalf of wedding-related businesses in the neighborhood who want to highlight the Pearl as the destination to plan and host weddings.

Although it took a little time and effort to make this issue a reality, I think it was well worth it to support such a large group of local businesses.

January 14, 2008. 97209, favorite things, magazine, pearl district, pitching stories, public relations, published work, Uncategorized. Leave a comment.

Perfectly Pearl in Oregon Bride

Perfectly Pearl in Oregon Bride

The Perfectly Pearl Modern Bridal Event will be advertised in the upcoming issue of Oregon Bride Magazine. Our ad is a real coup, because we maximized our resources and minimized our cost. By coordinating the ad creation process between Studio Olivine (logo and ad layout), Powers Oregon (Photo), Ken Aaron Photography (photoshop work) and myself (ad copy), we were able to produce a stellar ad through volunteer effort. By utilizing our resources–tapping the time, energy and talents of these volunteers–we’ve increased the value of our event without additional cost. Best of all, and perhaps most importantly, the businesses involved in the event are building connections and creating community by tackling event-related projects together.

I think it’s possible to add value and reduce the cost of any event if you simply maximize your resources. In my opinion, maximizing resources is the most valuable (and overlooked!) skill that you can develop for your marketing, advertising and public relations toolbox.

Download the Perfectly Pearl Ad

November 17, 2007. 97209, advertising, events, marketing, pearl district, public relations. 1 comment.

The Power of PR

Getting unpaid publicity is a nice trick to have in your arsenal. How do you do it? If you have noteworthy ideas and great writing skills, you can “pitch” or propose your stories to local media. Otherwise, you can work with a public relations professional to pitch stories on your behalf.

For example, I recently pitched not only a story, but an entire issue to the Oregonian on behalf of wedding-related businesses in the Pearl District. Although the Pearl District has an active business association with a paid marketing professional at the helm, they failed to recognize this growing market segment and its potential to increase business traffic in the neighborhood. As a result of my pitch, the January/February issue of Explore the Pearl Magazine will be a dedicated wedding issue and these neighborhood businesses will benefit at no additional expense.

If you’re interested in pitching stories about your business, I’m happy to assist you.

November 10, 2007. 97209, pearl district, pitching stories, public relations, writing. Leave a comment.