Explore the Pearl Magazine Wedding Issue

Explore the Pearl Magazine Wedding Issue

Pick up your copy of the new Wedding Issue of Explore the Pearl Magazine . If it’s not in your mailbox, you can download a copy at the Oregonian website.

I’m particularly proud of this issue because it was the direct result of a pitch I made to the Pearl District Business Association and the Oregonian on behalf of wedding-related businesses in the neighborhood who want to highlight the Pearl as the destination to plan and host weddings.

Although it took a little time and effort to make this issue a reality, I think it was well worth it to support such a large group of local businesses.

January 14, 2008. 97209, favorite things, magazine, pearl district, pitching stories, public relations, published work, Uncategorized. Leave a comment.

The Power of PR

Getting unpaid publicity is a nice trick to have in your arsenal. How do you do it? If you have noteworthy ideas and great writing skills, you can “pitch” or propose your stories to local media. Otherwise, you can work with a public relations professional to pitch stories on your behalf.

For example, I recently pitched not only a story, but an entire issue to the Oregonian on behalf of wedding-related businesses in the Pearl District. Although the Pearl District has an active business association with a paid marketing professional at the helm, they failed to recognize this growing market segment and its potential to increase business traffic in the neighborhood. As a result of my pitch, the January/February issue of Explore the Pearl Magazine will be a dedicated wedding issue and these neighborhood businesses will benefit at no additional expense.

If you’re interested in pitching stories about your business, I’m happy to assist you.

November 10, 2007. 97209, pearl district, pitching stories, public relations, writing. Leave a comment.

Weditorial

I just heard that Explore the Pearl Magazine is going to publish a January/February wedding issue. If you remember, I pitched not only a story, but an entire wedding themed issue to the Oregonian and then in turn to this special section, ETP. It’s very exciting to have a pitch realized into something tangible.

It will be very interesting to attend the meeting and hear the board discuss how to create the issue. I’ve not written what I like to call “weditorial,” but I’m looking forward to doing something new.

Stay tuned.

October 24, 2007. pearl district, pitching stories, writing. Leave a comment.

Here comes the pitch

Today I’m pitching a huge story to the Oregonian for one of their special publications. It could be the topic of an entire issue of a magazine. In addition, there is the possibility that the project will also encompass an event.

Stay tuned!

September 21, 2007. events, marketing, pitching stories, writing. Leave a comment.