Local Business Owner highlighted in America’s Best Magazine

Physical Element

If you want to learn more about marketing your business online, there’s a great article in America’s Best Magazine on blogging, email newsletters and increasing the page rank of your website. Best of all, the magazine features a familiar face! Jo Carter, the owner of Physical Element in the Pearl gives her insight on how blogging and email newsletters can help your business.

Kudos to Jo!


January 19, 2008. 97209, blogs, email marketing, email newsletters, interviews, pearl district. Leave a comment.

Two great examples of business enewsletters

Email newsletters provide great return on a minimal investment. Recently, I received two email newsletters from Pearl District businesses and I just want to congratulate them on a job well done.

Physical Element is no stranger to email newsletters–owner Jo Carter has been producing them for months–but this time she integrated two new elements. She attached a printable coupon for select merchandise and promoted goods and services at another Pearl business. What’s great about the use of the coupon is that Jo is using it to reduce her active wear inventory, while she is promoting her new merchandise in the body of her newsletter. In the first quarter of 2008, she is moving away from active wear to women’s fashions and is using the newsletter to support this goal. By promoting a neighboring stationery shop, Jo is acting as a resource to her customers. Knowing that they will want cards and gift wrap for holiday gifts, pointing them to a local resource (within walking distance) will help them save time. It may even provide more incentive to shop at Physical Element because of other shops and services in the area. This is why people shop at malls- CONVENIENCE!

Another Pearl business that is using enewsletters effectively is FEZ Studio. Owner Fez Vartain recently started a blog and just sent out his first enewsletter. What was great about his enewsletter is that he used it as an introduction to his blog. He linked to his previous posts and caught everyone up to speed about the goals of his blog and enewsletter. As a final flourish, he also utilized a coupon for a discount on merchandise.

Kudos to both of these businesses for spending the time and energy to grow their businesses. I’m sure their efforts will be rewarded.

Sign up for their email newsletters today!

November 26, 2007. 97209, blogs, email marketing, email newsletters, pearl district. 1 comment.

email newsletters

There is an interesting post on email marketing over at Portland Small Business Blog. It features an interview with Jo Carter, owner of Physical Element in the Pearl District.

Carter touts the overall effectiveness of email versus direct mail marketing. She puts out a monthly email newsletter and notes an immediate surge in sales after an email campaign. In this month’s enewsletter, Carter introduces her new arrival of winter coats and has already sold three as a result. Definitely a great return on a $50 investment!

If you’re interested in learning more about email marketing, please contact me. Whether you need more information on how to create an effective email marketing strategy or simply need a ghostwriter, I’m happy to assist you.

November 7, 2007. 97209, email marketing, email newsletters, pearl district. Leave a comment.