Two great examples of business enewsletters

Email newsletters provide great return on a minimal investment. Recently, I received two email newsletters from Pearl District businesses and I just want to congratulate them on a job well done.

Physical Element is no stranger to email newsletters–owner Jo Carter has been producing them for months–but this time she integrated two new elements. She attached a printable coupon for select merchandise and promoted goods and services at another Pearl business. What’s great about the use of the coupon is that Jo is using it to reduce her active wear inventory, while she is promoting her new merchandise in the body of her newsletter. In the first quarter of 2008, she is moving away from active wear to women’s fashions and is using the newsletter to support this goal. By promoting a neighboring stationery shop, Jo is acting as a resource to her customers. Knowing that they will want cards and gift wrap for holiday gifts, pointing them to a local resource (within walking distance) will help them save time. It may even provide more incentive to shop at Physical Element because of other shops and services in the area. This is why people shop at malls- CONVENIENCE!

Another Pearl business that is using enewsletters effectively is FEZ Studio. Owner Fez Vartain recently started a blog and just sent out his first enewsletter. What was great about his enewsletter is that he used it as an introduction to his blog. He linked to his previous posts and caught everyone up to speed about the goals of his blog and enewsletter. As a final flourish, he also utilized a coupon for a discount on merchandise.

Kudos to both of these businesses for spending the time and energy to grow their businesses. I’m sure their efforts will be rewarded.

Sign up for their email newsletters today!

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November 26, 2007. 97209, blogs, email marketing, email newsletters, pearl district.

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