email newsletters

There is an interesting post on email marketing over at Portland Small Business Blog. It features an interview with Jo Carter, owner of Physical Element in the Pearl District.

Carter touts the overall effectiveness of email versus direct mail marketing. She puts out a monthly email newsletter and notes an immediate surge in sales after an email campaign. In this month’s enewsletter, Carter introduces her new arrival of winter coats and has already sold three as a result. Definitely a great return on a $50 investment!

If you’re interested in learning more about email marketing, please contact me. Whether you need more information on how to create an effective email marketing strategy or simply need a ghostwriter, I’m happy to assist you.

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November 7, 2007. 97209, email marketing, email newsletters, pearl district.

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