May/June 2008 Neighborhood Notes Newsletter

We just got the May/June 2008 issue of the Neighborhood Notes Newsletter back from the printer. Although there are a few tweaks that I will make to future issues, I have to admit that I’m really happy with this effort. My design friends will tell you, I’ve come a loooooooong way with my layout and design skills. In fact, several of them have even said that our newsletter actually looks really good. Lets hear it for progress!

Actually, I have to say that I’ve learned a lot since publishing our first newsletter in September. Perhaps that’s an understatement. Add a case of Red Bull to that. Publishing a newsletter just isn’t as simple as it sounds.

What are your biggest challenges in publishing your business, neighborhood or organization newsletter?

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April 29, 2008. 97209, newsletters, pearl district, published work, writing. Leave a comment.

PR Tips | The Spotlight Is Not By Chance

Changing Room Magazine Launches

Here’s a copy of my recent PR article published in the Winter 2008 issue of Changing Room Magazine. Enjoy!

download the article

March 30, 2008. 97209, public relations, published work, writing. 1 comment.

Neighborhood Notes Redesign

Neighborhood Notes ReDesign

Neighborhood Notes is currently in a “redesign phase” and we’re excited to show you the first completed step of that process, our stationery package.

Whoa… Redesign? what?

Yep. With our foray into print and web publishing, Neighborhood Notes needed a cohesive and professional design for our print and web publications. We turned to Alex Wijnen, the owner of Defteling Design and the creator of Cecily Ink (fine cards + fresh style) to design our logo, stationery package, website and newsletter/e-newsletter.

The results are simply amazing…

NN business cards

The next change that you will see is a redesign of the Neighborhood Notes Newsletter that will launch in our March/April issue (3/1). After that, you’ll see a dramatic facelift of the Neighborhood Notes website in March. More about that later!

Meanwhile, if you’d like to learn more about the design process of our stationery package, read about it on the Cecily Ink Blog.

If you’re a small business owner (or prospective business owner) and you’re considering whether or not to hire a professional to handle your branding and design, the short answer is that it’s worth every penny.

Neighborhood Notes
922 NW 11th Avenue
Portland, OR 97209

February 9, 2008. 2428125, 97209, design, favorite things, pearl district. 1 comment.

Changing Room Magazine Launches!

Changing Room Magazine Launches

The business of fashion has a new face. Say hello to Changing Room Magazine, a regional magazine that focuses on the business side of fashion retailing. It’s about time, right?

I’m really proud to be a contributor to this magazine (“Top 10 PR Tricks”) and look forward to reading the entire issue.

Read more about the magazine and launch party at Ultra.

February 4, 2008. favorite things, magazine, public relations, published work, Uncategorized, writing. Leave a comment.

The Changing Room Magazine Launch Party

From the editor of Changing Room Magazine…

Traum Publishing will soon celebrate the launch of a new publication called The Changing Room Magazine that meets the demands of small and medium sized boutiques, designers and vendors who are underserved in today’s fashion marketplace with insight into succeeding in today’s boutique
market.

On February 1, 2008 at 8 PM, boutique owners, employees, fashion designers, vendors and fashion enthusiasts will gather at The Cleaners at the Ace Hotel in downtown Portland to celebrate our Winter 2008 Launch Issue. The event will highlight designers and boutiques featured in the premiere issue including fashion previews from designers Rachel Mara and Liza Rietz, as well as Portland boutique Le Train Bleu, all accompanied by music, wine and Hors d’oeuvres.

I’m really excited about this event and the launch of the new magazine.  Not only do I have an article in the magazine, I’m also really proud to be associated with this effort to better this facet of our small business community.

January 24, 2008. 97209, events, magazine, published work, writing. Leave a comment.

Local Business Owner highlighted in America’s Best Magazine

Physical Element

If you want to learn more about marketing your business online, there’s a great article in America’s Best Magazine on blogging, email newsletters and increasing the page rank of your website. Best of all, the magazine features a familiar face! Jo Carter, the owner of Physical Element in the Pearl gives her insight on how blogging and email newsletters can help your business.

Kudos to Jo!

January 19, 2008. 97209, blogs, email marketing, email newsletters, interviews, pearl district. Leave a comment.

Explore the Pearl Magazine Wedding Issue

Explore the Pearl Magazine Wedding Issue

Pick up your copy of the new Wedding Issue of Explore the Pearl Magazine . If it’s not in your mailbox, you can download a copy at the Oregonian website.

I’m particularly proud of this issue because it was the direct result of a pitch I made to the Pearl District Business Association and the Oregonian on behalf of wedding-related businesses in the neighborhood who want to highlight the Pearl as the destination to plan and host weddings.

Although it took a little time and effort to make this issue a reality, I think it was well worth it to support such a large group of local businesses.

January 14, 2008. 97209, favorite things, magazine, pearl district, pitching stories, public relations, published work, Uncategorized. Leave a comment.

Services

Under construction

I’ve gotten several inquiries lately asking what services I provide. My “Services” page is under construction, but I expect it to be up next week.

Stay Tuned.

December 5, 2007. Uncategorized. Leave a comment.

The Value of Site Metrics

If there’s one thing that I recommend to small business owners, it’s measuring your website metrics (statistics). Site Metrics can tell you a lot about your visitors and also give you some indication of how visitors are finding your site. (and much, much more!)

It’s always helpful to know what information a visitor is seeking when they encounter your website. By utilizing your Site Metrics, you can determine what parts of your site are being visited the most. If you have a blog—something else that I highly recommend—you’ll be able to see which blog posts get the most traffic. This is important because it lets you know what information your customer finds valuable!

Best of all, if you are paying for online advertising, you can easily assess if you are getting your money’s worth. In some instances, it’s much more cost-effective to trade links with complementary businesses (free!) rather than pay for online advertising. All sites are not created equal! Just because a company touts their website as a great resource for your company doesn’t ensure traffic to your website.

Here’s a fine example from personal experience. I recently joined an association for $600 per year. One of the “benefits” to my business is a directory listing (with blurb) on their website and a spot on their map (a pull-out in a local magazine). Sounds impressive, but my site metrics have revealed less than stellar results. My business averages one hit per month from these “benefits”! I have traded links with local businesses (free!) and fed my blog into web directories (free!) that garner me anywhere from 10-500 hits per month. Next year, this information will help me assess whether or not I’ll renew my $600 membership. In all fairness, the website and map are only two of many listed “benefits” so this may not be a dealbreaker. Time will tell.

If you’re wondering how to access your site metrics, it’s really very simple. It’s nothing you should have to buy. If you have a website already, ask your web guru about getting reports or (better yet) ask for access to to your site metrics and for a tutorial. If by some chance your blog or website doesn’t offer web metrics, you can download a free web tracking system. I recommend using Sitemeter, even if you have access to your web metrics. Sitemeter offers an almost addictive feature that tells you who is on your site in real time and what your visitor is viewing.

No matter how you do it, it’s worth your time to check your web metrics regularly. Best of all, it’s free. I think that makes it a no brainer.

December 5, 2007. 97209, advertising, marketing, partners, pearl district, Uncategorized. 2 comments.

Two great examples of business enewsletters

Email newsletters provide great return on a minimal investment. Recently, I received two email newsletters from Pearl District businesses and I just want to congratulate them on a job well done.

Physical Element is no stranger to email newsletters–owner Jo Carter has been producing them for months–but this time she integrated two new elements. She attached a printable coupon for select merchandise and promoted goods and services at another Pearl business. What’s great about the use of the coupon is that Jo is using it to reduce her active wear inventory, while she is promoting her new merchandise in the body of her newsletter. In the first quarter of 2008, she is moving away from active wear to women’s fashions and is using the newsletter to support this goal. By promoting a neighboring stationery shop, Jo is acting as a resource to her customers. Knowing that they will want cards and gift wrap for holiday gifts, pointing them to a local resource (within walking distance) will help them save time. It may even provide more incentive to shop at Physical Element because of other shops and services in the area. This is why people shop at malls- CONVENIENCE!

Another Pearl business that is using enewsletters effectively is FEZ Studio. Owner Fez Vartain recently started a blog and just sent out his first enewsletter. What was great about his enewsletter is that he used it as an introduction to his blog. He linked to his previous posts and caught everyone up to speed about the goals of his blog and enewsletter. As a final flourish, he also utilized a coupon for a discount on merchandise.

Kudos to both of these businesses for spending the time and energy to grow their businesses. I’m sure their efforts will be rewarded.

Sign up for their email newsletters today!

November 26, 2007. 97209, blogs, email marketing, email newsletters, pearl district. 1 comment.

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